Cross-Channel Attribution

Understanding Which Channels Actually Drive Results

Last-click attribution lies to you. The blog post that started the journey gets zero credit while the branded search that closed it gets 100%. PreHog shows the full picture.

How PreHog Attributes Conversions

PreHog compares multiple attribution models side by side:

1. Touchpoint mapping — Traces the full customer journey across all channels
2. Model comparison — Runs first-touch, last-touch, linear, time-decay, and position-based models
3. Channel valuation — Calculates the true contribution of each channel under each model
4. ROI calculation — Shows cost-per-conversion by channel with accurate attribution
5. Budget recommendations — Suggests reallocation based on true channel value

Why This Approach Wins

1. Multi-model comparison reveals how different attribution lenses change your understanding of channel value
2. Awareness channel credit — Channels that start the journey (social, content) finally get proper credit
3. Budget optimization — Shift spend to channels that are truly undervalued, not just visible

Don't rely on last-touch alone. Awareness channels often get undervalued even when they start the journey.

By PreHog · February 2026