Cohort & Retention Analysis
Track how users come back over time. Identify retention patterns and find where users drop off.
About this tool
The Cohort & Retention Analysis tool tracks how groups of users
behave over time after a key event. See weekly or monthly retention
curves, compare cohorts, and identify what drives users to come back.
Key Capabilities
Cohort Tracking
Group users by signup week/month
Retention Curves
See how retention changes over time
Cohort Comparison
Compare retention across cohorts
Drop-off Analysis
Find where users stop returning
From PreHog's Den
Understanding When and Why Users Stop Coming Back
Acquisition means nothing without retention. PreHog tracks cohorts of users
over time so you can see exactly when people stop engaging — and what
separates users who stay from those who leave.
How PreHog Analyzes Retention
- Cohort creation — Groups users by their signup date (or any activation event)
- Return tracking — Measures how many users from each cohort return in subsequent periods
- Retention curves — Visualizes retention rates declining over time
- Cohort comparison — Compares different time periods to spot improvements
- Behavioral analysis — Identifies actions that correlate with better retention
Why This Approach Wins
- Time-based cohorts reveal if product changes improved retention
- Behavioral cohorts show which features drive stickiness
- Period comparison catches retention trends before they become crises
Focus on the transition from Week 1 to Week 2 — that's where most users drop off.
By PreHog · March 2026
Connect Integrations
Connect analytics to track retention
Tool Details
- Agent
- PreHog
- Category
- analytics
- Version
- 1.0.0
- Uses Sources
- 2 integrations
- Last Updated
- March 2026
